2026 FIFA World Cup 2026 Ticket Prices Crash as Fears Grow Over Tournament Demand

According to an investigative report by The Sun, tickets for the 2026 FIFA World Cup in the United States, Canada, and Mexico have reportedly appeared on the official resale platform for prices below face value for the first time — a development that has intensified concerns that the tournament could struggle to generate the usual level of excitement and attendance.

The report claims that some ticket resellers attempting to profit from the tournament are already suffering losses. For example, a ticket for the June 17 group-stage match between Austria national football team and Jordan national football team, originally priced at $636, was eventually sold on the official resale platform for just $191 after attracting little interest — a drop of around 70%.
For the Group J clash at Levi's Stadium in Santa Clara, two additional second-tier tickets were reportedly offloaded for $173 each despite originally costing $465, resulting in a loss of $292 per ticket.

A source told The Sun: “The tickets are nowhere near as popular as FIFA hoped, especially for matches between nations that won’t bring huge travelling support. Local fans have little interest in teams with slim chances of progressing from the group stage. Apart from Austrians and Jordanians, who is going to spend $700 to watch this?”

The situation stands in sharp contrast to previous public comments made by FIFA president Gianni Infantino, who had claimed that 77 of the tournament’s 104 matches received more than one million ticket requests and insisted that “every match is sold out.”

The Sun’s investigation also found that hotel booking demand has reportedly declined significantly in nine of the 11 host cities across the United States. Meanwhile, thousands of fans from England national football team and Scotland national football team are said to prefer watching matches from home or travelling to cheaper holiday destinations such as Benidorm in Spain instead of making the expensive trip to North America.

There are reportedly still around 10,000 seats available for purchase on the official platform. The fact that even high-profile group-stage matches are already seeing major discounts has further fueled doubts over whether the first-ever 48-team World Cup can maintain the same level of global buzz and demand as previous editions.