Bayern Munich Kit Launch Blunder: Kingsley Coman Still Listed Despite Exit

At a crucial moment in the UEFA Champions League semi-finals, FC Bayern Munich and Adidas jointly unveiled the club’s new-season kit. Choosing to debut it ahead of a high-profile match is a common marketing strategy among Europe’s elite clubs—leveraging the global stage of the Champions League to maximize exposure.

However, this launch quickly sparked controversy due to a small but significant detail. In the official promotional materials, the player name printed on the back of the new kit still included Kingsley Coman, despite the French winger having already left the club in a previous transfer window and no longer being part of Bayern’s squad.

According to reports, Bayern decided to wear the new kit in their key clash against Paris Saint-Germain. This kind of “early debut” has become standard practice in recent years, with top clubs showcasing upcoming kits during high-visibility fixtures to amplify global marketing impact.

As the kit supplier, Adidas simultaneously released official promotional content and pushed the product to the global market. From a marketing perspective, this represents a well-established and efficient strategy—careful planning, synchronized global promotion, and leveraging marquee matches to generate buzz.

However, the issue lies precisely within this “carefully planned” campaign.

In the official promotional visuals, the jersey still features “No.11 Coman (Kingsley Coman)” on the back. On the club’s official website, the list of available player name prints also continues to show No.11 assigned to Coman.