Neymar Earns Nearly $6 Million in One Hour After Brazil national football team World Cup Call-Up

According to Marca, Neymar earned nearly $6 million in advertising endorsement deals within just one hour of being included in Brazil national football team’s squad for the 2026 FIFA World Cup. The report stated that shortly after his name appeared on Brazil’s official World Cup roster, Neymar had another reason to celebrate.



Neymar Earns Huge Income Within an Hour of World Cup Call-Up
After a long wait and plenty of uncertainty, Brazil’s national team coach finally confirmed that Neymar would participate in the fourth World Cup of his career. The call-up also marked his long-awaited return to the national team after nearly three years away due to physical problems.

However, the squad announcement was not the only surprise.

Less than an hour after his inclusion was officially confirmed, the Santos FC star received another major boost: simply through his World Cup selection, he reportedly earned 30 million Brazilian reais, equivalent to nearly $6 million.

Neymar’s Commercial Windfall
The announcement of a World Cup squad usually attracts millions of viewers within seconds, and the social media accounts of star players instantly become highly valuable advertising platforms. Neymar, unsurprisingly, remains one of the most influential figures in global football.

Thanks to his enormous popularity and worldwide commercial appeal, several major brands quickly capitalized on the excitement surrounding his World Cup call-up, hoping to increase exposure through collaborations with Brazil’s iconic No.10.

According to journalist Jorge Nicola on his personal channel, Neymar posted sponsored video content with Mercado Livre, Puma, and Red Bull within just 30 minutes of the announcement.

Each of the three companies reportedly paid the 34-year-old forward 10 million Brazilian reais. In other words, Neymar earned a total of 30 million reais through three sponsored posts in less than an hour.

In the promotional video with Mercado Livre, Neymar responded to one of the questions fans had recently been asking most often: “How is Neymar doing right now?”

He answered in the video: “Neymar will give everything for Brazil like never before. What about you?”

He then posted another video in collaboration with Puma. In the clip, Neymar dramatically tore apart a piece of paper that read: “He won’t make Brazil’s final squad,” directly responding to doubts surrounding his participation in the World Cup.

Soon after, he released a third video with Red Bull. To celebrate his fourth World Cup appearance, Neymar kicked four footballs in succession, each symbolizing one World Cup campaign, while the final ball featured his signature.

In addition, other brands — including an insurance company and a major food corporation — also quickly joined the “Neymar World Cup frenzy,” using humorous and promotional content tied to the highly viral news story.

Social Media Explosion
The impact was also immediately reflected in Neymar’s social media growth.

Statistics show that after being selected for the World Cup squad, Neymar gained more than 1.1 million new followers across his social media accounts, making him the Brazilian player with the biggest increase in followers.

At the same time, he remains the third most-followed athlete on social media worldwide, behind only Cristiano Ronaldo and Lionel Messi.

Now, carrying renewed hope and excitement for the tournament, Neymar will aim to help Brazil reclaim the World Cup title. Brazil’s last World Cup triumph came in 2002, when they lifted their fifth trophy in the nation’s history.

At this World Cup, Brazil have been drawn into Group C alongside Morocco national football team, Haiti national football team, and Scotland national football team.

Brazil will begin their campaign against Morocco on June 13 at MetLife Stadium. They will then face Haiti on June 19 at Soldier Field, before taking on Scotland on June 24 at Hard Rock Stadium.